Sometimes we spend so much time in concentrating on writing good content that we forget about focus on writing catchy, interesting and mind-blowing headlines.
We should understand that headlines are the key to make people rush to the content and read it.
Remember that by creating a perfect or a magnetic headline, you actually increase the number of people that will actually flock to read your content.
Almost 2 million blog posts are written every day and it is becoming harder everyday to draw people’s attention to your post. Creating an amazing headline is the only thing that you can do to boost up the number of readers who actually take interest in reading your blog or article.
An interesting study shows that on an average, 8 out of 10 people will read the headline, but only 2 out of 10 will read the rest. So, only 20% of the people read your posts after seeing your headline. So, pay attention to creating an amazing headline.
Here are a few tricks and tips to create eye-catchy good headlines
Use Action Words instead of Nouns:
A lot of research has been done on Twitter as to which are the tweets which get the highest attention, and the categories of words that get the most Tweets.
It has been found that Action Words (Verbs) and Adverbs get far more tweets than Nouns and Adjectives.
Also, note that the best of the blog headlines should contain more verbs than Nouns. Some of the words that you might want to take note of which are widely used to attract people’s attention are You, how to, blog post, help, check out, new blog post, top , great etc.
List of Adjectives that create interest:
Sometimes, it may become very necessary to use adjectives, and you may have to use interesting adjectives like –
Effortless, Painstaking, Essential, Incredible, Absolute, Strange, Free, Fun etc…
using words like Tricks, Tips, Ideas, Ways, Secrets, Lessons, Facts, Reasons do create interest in readers.
Use What, Why, Where and When to persuade or enable the readers.
Using numbers for sub headlines makes readers take interest as it creates a numbered list and people tend to follow numbered steps easily.
Once the numbers are done, the readers feel, most of their questions and queries are answered or dealt well in those numbered or bullet steps.
Use digits than words.
Try to personalize titles:
When you are writing a blog post, potentially you are writing keeping the thousands of audience in mind, but if you’re trickily personalize your writing, then you might sound that the blog is laser targeted to one specific person, addressing his problems methodically.
You can do so by giving intelligent titles like “10 ways to make your blog post attractive” “19 SEO tips to use to get traffic on your site”.
Use Keywords in Headlines:
Keywords in titles are good and helpful for two main reasons.
Firstly, they grab attention of the reader who is reading or scanning your content, and are important for the long tail life of your blog post, as they will help your site rank high for those keywords.
Using humorous titles for your blog posts is yet another way to pull the crowd. But understand one thing well, that you should be able to pull it off well. Or otherwise, if it falls flat, then neither will it interest the readers and have a negative feedback, but also will not be optimized well for the search engines also.
So, having a humorous title which can attract the masses is a good idea, but you should be really careful in constructing and weighing words before putting them into the title.
Sometimes having controversial headlines work wonders. It may garner both positive and negative feedback, but people will at least click and check to see what more you have written in that post which has an insulting headline.
Example: “Click here you idiot” can really trigger tons of traffic, for people to see actually what you have written.
Another example could be
“11 Stupid things that are not making you successful”
“7 things that are making people drift away from your site”.
Such negative headlines are sure to grab eyeballs, for people to actually wonder where they are going wrong, or what they are doing wrong.
Sometimes name dropping of celebrities in your headlines drives in most traffic to your post. Even though you are not in the celebrity niche, sometimes using celebrity names to attract traffic is a clever strategy.
Convey Benefits and Features and don’t sell:
Understand one thing that the headline should try and connect to your reader, and they should find something useful that they are looking for. It should be the hook that should make them decide whether to read the content or not.
Make your customer the focal point when you craft the headline. Send a powerful message through the headline that communicates to the reader about the objective of the post, and not make them feel that the writer is selling something.
Formulate headlines that are doable:
Promising something that is not possible or which may look unrealistic does not work.
Sometimes, we get so desperate to attract more traffic that we go overboard to make false promises with our headlines and statements. So, be careful in writing such headlines like
“6 pack abs in 10 minutes” – which is really an unbelievable headline.
Do not make a reader irritated with such messy and false headlines. Once you promise something through your headline, make sure that in real world too, it’s feasible and doable, and the reader believes you. Else, understand that you have lost this customer for your lifetime.
Create a perception of Scarcity:
Sometimes headlines like “Limited time left” “A week left for the offer” etc create an immediate interest to know and understand, because time is ticking and the offer ends. Such headlines play with the psychology of the reader to create a sense of urgency when he reads the article.
So, these are some of the tips and tricks for creating magnetic headlines that could really draw in more traffic to your blog post.