The Advanced Guide to Broken Link Building

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The Advanced Guide to Broken Link Building

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Today we’re going to go over the best ways to build some of the most powerful links. These strategies are ones that you have probably never heard of before, and are methods that we have used to build links that almost nobody else has been able to gain. Do not take these strategies lightly; they can be one of the major things that create a difference between you and your competitors. Once you fully understand the strategy, you will be able to rank for high powered keywords that most people would never consider going for.

Broken link building is nothing new; it’s something that people have known about almost since the beginning of SEO. Almost everyone knows the basics, which is good, but if you’re looking to get some extremely relevant and powerful links this is the best strategy. Today we’re going to go over certain twists that you can put on your normal strategy to increase your effectiveness. By the end of this course, you will have the secret that fortunately most people are too lazy to use.

Time Travel

The first thing we are going to do, in order to find these broken links, is learn how to travel through time.

Thanks to Google, traveling through time is relatively easy and extremely possible.

What we are going to use is what is called the “daterange operator.” This operator allows us to look for blog post from a specific year.

This means that when we are looking for old expired links, we can easily do this using this Google operator.

The biggest problem with this operator is that it does not accept dates in the normal way that you would expect it to, so instead we are going to give you a tool that allows you to search for the dates that you want.

The dates that Google uses are called the Julian date, so we will head to this website:

Fill out the date you want, and voila! You have your correct date to use in the daterange operator.

Julian date converter

Then just enter it in as “daterange:” with the date your obtained from the Julian Calendar tool and search for your keywords, you will only find articles from the years that you want.

For example:

daterange:2452671-2452671 “organic food”

daterange operator - Advanced Guide to Broken Link Building

You can simply change the keyword to find articles from the years that you want with this search query


Here are few more query ideas


“top blog posts”+keyword


“favorite posts” +keyword

“recommended resources” +keyword

Here is another example:

Best of SEO 2009 - Advanced Guide to Broken Link Building

This tool is extremely useful since the older the article, the more outdated the information will have become and the higher likelihood of it containing broken links.

Anybody who is trying to utilize this strategy to identify broken links will be jumping up and down for joy when they have learned this strategy.

It has saved me many hours of searching and has definitely streamlined the process.

Find those links!

This is the part that most SEO link builders absolutely hate.

Searching for those broken links can take hours of clicking and reading.

Fortunately, today we’re going to show you an advanced technique that allows you to look for links, faster than you would have ever thought possible.

This technique is using a chrome extension called “Check my links.”

Check My Links

This cool extension will scan whatever webpage you have loaded, and tell you which links are active, and which ones are broken. This program will save you a lot of time and allow you to quickly scan a page to see if it needs any help.

Let’s check out the first result

Broken Link Check

Now, click on the “check my link” button added to chrome browser

Button - Advanced Guide to Broken Link Building

You will get the result like the one below…..


We found 36 broken links…..scroll down to see broken links with error…

broken link result

Hopefully, if you are someone who has worked with broken links before, this is giving you a lot of exciting ideas.

Imagine how much quicker your search for broken links would be, if you could just press a button and be shown were all of them were.

Now it’s a simple matter of looking through these old pages, clicking through, and running your Chrome extension to find all of the links that you have been missing.

Whenever you find a missing link copy it and the web address and place them into an Excel file so you can access them later.

You’ll find that you will easily be able to find tens, if not hundreds, of broken links within an hour.

This, of course, will depend on your niche, but this has saved me more hours than I would care to admit.

Mine like your life depends on it

This is a secret technique that surprising I missed for so many years.

When you find a broken link, go ahead and put it in your favorite backlink checker.

Here at RankJane we prefer opensiteexplorer.

root domain

Take a look at other websites that are pointing to this link, and make a list of the ones that are.

link domainsTake a look on and run the broken link test with the “Check my links” Chrome extension.

broken link result Now, from just one broken link, you have found tens and if you are lucky, hundreds of other broken links. Imagine how much time you will save, this may double or maybe triple your productivity with this one simple tip.

Now you can run the same analysis on these broken links that are pointing to this website. Go to these websites and search for any broken links, and when you find one, put into your favorite backlink checker once again. You’d be surprised at how quickly you can go through and continuously find links through this method in as little as 30 to 40 minutes.

The people who will be paying you for your SEO work will be extremely impressed by how quickly you will have built powerful links for them.

You, of course, don’t need to tell them the secret strategy that you got from us.

Back to the past

For this next step, once again, we will have to time travel back through time.

However, this time we will not use Google as a Time Machine, instead we will use this website:

This website will allow you to go back in time and see webpages as they used to be. Through this tool, you can see what type of content of these websites used to be linking to, and you will be able to understand what type of content they were looking for.

This gives you a lot of information about how you should be building your website if you want these links.

Back to the past - broken link building

Let’s look at a cached page from 2010

Here is a snapshot from 14JAN2010.


Just a word of caution, you do not want to copy this website. This would be obvious to those who have the broken link, and is breaking a lot of copyright laws. In our next step, we will go over how you can improve this content.


This is the most important part of the process. If you can master this part of the process, you will not only be building broken links, you will start gaining many new links and quickly become known as the authority in your niche.

Take a look at old content, keep in mind what you know about the subject, and then decide how you can improve upon what was said in it. Feel free to take a lot of time on this, the last thing you want is to push a quick article out there that doesn’t even get those broken links that you are after.

You may want to consider adding in infographics or other images to spice up your content. You could also consider looking for relevant video that you can post; this will give you a lot more credibility and an increased chance of receiving the links that you are looking for.

Of course, the overall goal is to improve upon the original article; this will ensure that in your quest to be linked to you will be received with open arms. It will also ensure that you will have a higher chance of receiving newer links on your pages, which will help out your SEO overall once again.

Reach Out

The next part is an obvious one; you need to reach out to these web owners.

The biggest mistake that most marketers make here is that they use the same template over and over again, which feels impersonal and rarely gets results.

What you need to do instead, is create an individualized e-mail for each backlink.

Most of the most powerful back links will only get created if you send out an actual real email.

This will take time, but in the end it will be worth it…

If you’re serious about getting strong, powerful links, we would recommend that you take the time to make sure that everything is done right.

This doesn’t mean that you need to be extremely personal and nor should you ask them about their personal lives.

What this does mean, is that you should show that you know something about their website and that you understand that they have a broken link and that you have the solution. Make sure to emphasize the benefits that they (and their readers) will gain by creating this link; this will, of course, be shown through the quality of your content.

If you don’t get a response, note it in your Excel document. Wait a few weeks, and then try to send a similar email.

Many of these web owners receive thousands of emails a day; try to think of ways to stand out so you can help them solve this problem of a broken link on their website.

Set on Repeat

This is one of the hardest parts for people when it comes to building links.

You cannot stop, once you start seeing success.

You need to constantly be looking for more broken links to build, and be going through this process.

This is, of course, where the going gets tough and the tough get going. If you want to beat your competitors imagine how much stronger you will be in Google if you’re consistently receiving these powerful niche relevant links. This is how you will build great results from your efforts.

After you do this for a while, you will start to get the hang of things and it will quickly become an effortless task. Others will be amazed at how easily you’re able to create super powerful backlinks that gain amazing results.

In fact, it is these strategies that have helped our clients overtake their competitors in Google search results.


In conclusion, I want to assure all of you that these strategies do work. These strategies are real ways to achieve ranking on Google. Don’t listen to those people who tell you to buy the latest software, or buy the latest program that will allow you to rank overnight.

These strategies are ones that will allow you to rank, we use them ourselves and they always keep our clients ahead of everybody else. These are powerful strategies that are not often taught, because the people who know them do not want others to find out about them. We have shared them here because we have found that having knowledge, and applying knowledge, is two very different things; those who apply knowledge are those who succeed. We are sure that you have seen the same thing in your own online endeavors – especially when it comes to modern-day SEO.

If you have any doubts as to the power of these strategies, I urge you to go ahead and try them. I promise that within weeks, you will be hooked and a believer, and I invite you to come back here and share your experiences with all of us to prove how effective these strategies are.

Remember SEO is not difficult, once you understand these basic strategies and put them into practice, you will see yourself ranking far above your competitors.

As always, if you have any comments, questions, stories, or concerns, we invite you to leave them in the comments below. Broken link building is probably one of my favorite strategies to rank a client; do you have any favorite strategies? We would like to hear what your favorite strategies are and what you find works as well.


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  1. Awesome stuff, thanks for the detailed information, I’d be very interested to hear of anyone else on this site that has had success with this strategy..

  2. Thanks @Keyur for sharing such valuable guide on broken links. Julian date method is indeed exceptional method to recover your broken or old backlinks.

  3. Great guide. By the way, instead of messing around with “daterange” and Julian calendar, just type in your keyword, then click the “search tools” button under the search bar, click “custom range” and enter your range there. It’s much easier!


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