If you’re wondering that how the heck people rank their websites on the first page, then you’re almost there to know how to rank your website on the first page of Google. Google is primarily the main search option, if you rank higher on the Google, you’ll likely to rank on other search engines too.
Have you ever wondered why some of the articles rank on the first page?
If you did notice that, then you might have figured out that more than 70% of the first page results belong to the authority sites. Authority site is a term that is used to describe the well-reputed and highly-ranked website in the search engines.
Some of the readers might not agree that more than 70% search engine results are from the authority sites and remaining aren’t from those sites as it is said that only authority sites make it to the first page, actually, the search engines use a number of algorithms to identify the site as authority site and sometimes a few sites which aren’t really authoritative sites but they are stronger in a few areas make it to the top, in some cases temporarily, and in some cases, for a long period of time.
Before heading to the ground breaking SEO hacks, one must know the basics of SEO to implement those SEO techniques. In order to teach you this, let me dig a little deeper to ensure that every reader utilizes this article in the future.
Additionally, the purpose of writing this article is that you come to know about the simple techniques that could bring a vital change in the search engine ranking, for instance, if your customer tries to search something about a product which your company makes, it wouldn’t have to read that information on someone else’s blog or a wikipedia page, in fact, your website should have a detailed information about it.
Following are the terms you might want to know (if you don’t know exactly):
SEO: Search engine optimization (SEO) is a process of tuning up the website pages to get ranked higher in the search engines against the specific search terms.
Backlink: A backlink is an inbound link that shows the linkage of your site from someone else’s site and the backlink always redirects the visitors as well as search engine bots towards our site or page.
Content Marketing: The content marketing is a form of marketing in which different types of content is produced to reach the target audience for engagement purpose.
SERP: The SERP is the pronunciation of Search Engine Results Page. It shows the results in the search engine in response to a search query.
LSI Keywords: The latest semantic indexing (LSI) is a keyword strategy of using the relevant keywords that are likely to be associated with the main keywords.
Let’s push your website off the ground.
It’s time to make some tweaks in your website and content publishing strategy.
7 SEO Hacks to rank your website on the first page:
Avoid lengthy URLs for pages and posts to rank higher on Google
Nowadays, the trends are changing. Now search engines are smart enough, which is why SEO experts apply sharp strategies to beat the competition. In the past few years, we have seen the transition from long form of URLs to short form URLs. Many top blogs use two or three words for their blog post URL after the domain name. They do this because they want to get the focus of the search engines by making their blog posts relevant to the search queries. They know that the market is getting competitive every day, and in order to survive in the search engine space, they have to do something subtle.
This is legit. Try to analyze Copyblogger, Hubspot, and Brian Dean’s blog posts and their URLs, you will find exactly the same strategy with their URLs. They are content marketing and SEO leaders in the industry, and if they do this thing, then it is worth trying.
Use of the Keyword in the Beginning to improve your search engine ranking
Now, this might be one of the old SEO techniques but this does work. You have to make sure that your keywords are seen by the search engines on top of the page in the opening paragraph. Search engines normally prefer websites or articles who have the same keyword (which is being used to make a search) in the first two lines of the article/page.
This all works from the article or page’s body. When you’re writing a blog post and want to rank it on the first page, you have to make sure that you include your keyword in the first three lines at least a couple of times. Don’t make your post spammy by entering the keywords in the opening paragraph more than twice.
Use SEO Plugins on WordPress to improve your site ranking
You can’t rely on the luck every time you post an article. You should never be. Make sure you have done your part perfectly, and in order to do that, you have to install the best SEO plugin, of course, if you’re on WordPress. Yoast SEO and All in One SEO Pack are two popular WordPress plugins. They give you a chance to enter the keywords, description, and title of every page or post. In fact, you can enter your keyword in the beginning of the page or post’s description.
Squirrly does the similar thing but not in the same way. It actually highlights the need of the necessary SEO ingredients which are missing in the blog post or page. It requires you to select the keyword, then it checks the title, URL, keyword in bold text in the content, description etc. It makes sure that you have highlighted the keyword every where possible to get your article or page ranked well in the search engines.
Length of the Page Content does matter to improve ranking
This is one of the SEO and ranking secrets. The length of the content shows the authority, however, the search engines don’t actually understand how valuable the content is, but they analyze the readers behavior. The content marketing experts try to write lengthy and detailed content in order to deliver the value and impress the search engines. When they write an in-depth post, they try to cover every possible thing related to that topic, which makes that content a little better than someone else’s content which is written on the same topic but in far less quantity. One of the perks of writing a detailed and lengthy content is that it becomes a lot easier to rank it if other things are gone right such as keyword targeting, a better title, and the proper description etc.
Give backlinks to get ones
Backlinks is a no bargain thing. You should never ever try to buy some backlinks. It’s unethical and unnecessary. Don’t go for such shortcuts, it may harm your site’s authority in the future. In fact, try to do it naturally, the best part of doing it naturally is, you won’t have to beg or buy every single time, it would rather come naturally. All you need is to create the useful and helping content, the evergreen content could be the right term for this explanation. Try to create the content in your specific niche and prove through your content that you want to help the readers.
In addition to that, just add relevant articles and websites in your content. Do this solely to help the readers, not for personal gains. When you do that, and readers love your work and find it helpful, they will either subscribe or share your content, and this is how blogs start growing. On the other end, the blogs or websites you’re mentioning in your content might notice your blog and they might share it or contact you for saying THANKS. This could be another way to build relationships. When you link up others’ content in your articles, your content becomes useful for readers, and other bloggers could link up to your blog posts, this is the part where you get backlinks, just because you are creating helpful and useful content for the audience.
Engage People on Social Networks
Traditional SEOs might think that how come engaging people has to do something with technical SEO. Well, I’ll explain this in a jiffy. We don’t live in the same SEO world. Search engines are smart and social media has a huge impact in our lives as well as search engines ranking.
Recently Google started adding tweets in the indexing (search results) and Facebook updated its search system to compete with Google, Yahoo, and Bing. The phase is over where we used to separate SEO and Social Media. It’s inter-related and very much connected now. Try Buzzsumo to find the most shared content against your keyword. It has become one of the popular social media analysis tools. Rankjane also helps people to analyze website’s SEO strength and social media credibility…
Why all this? Because it has become vital to engage the people on social media in order to develop the authority of the blogs or websites. Use Quora to answer the relevant questions and give your article’s link where necessary. If the article helps the readers, you will get huge traffic from that sharing.
Optimize the Content Images
A picture is worth a thousand words. That’s correct. We all know that it is important to use the image in the content, not only does it explain well, it also helps the search engines to rank the article or page on the first page. The use of images doesn’t guarantee the ranking on the first page, in fact, optimizing the image (of your article) could play a big role in making it to the first page.
You probably know that when an image is used in the content (especially in the blog post), there are a few things like title, description, caption, and alt text required to save the proper identification of the image in order to help the content to rank well.
As said earlier, the use of images doesn’t guarantee the ranking, in fact, try to optimize the images as well. Optimizing doesn’t mean just add proper title, alt text, and description. Make sure that your image isn’t heavier than normal. Use Compressor.io tool to reduce the image size before using in your content.
This was it. I tried to help you using seven ways. I think if you apply these 7 SEO hacks, you will be able to create technically sound content that rank your site on the first page. Of course, I didn’t teach you how to write useful content in this article, but you have to take care of that, however, I taught you how to rank that useful content.
SEO is an ever-changing phenomenon. The search engines will keep on upgrading their ranking algorithms, and we will have to keep updating our content creation and publishing strategies to survive and deliver the value to the readers.
Which one of these strategies will you apply on your blog right away?