page loading speed

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5 Tips to Improve Page Loading Speed of Your Blog

So this is pretty much clear that you’re interesting in improving your blog’s speed — in other words reducing the page loading time.

First off, if you’ve realized that this is extremely important and you’re looking to figure it out something, then you’re lucky…

Trust me, people still don’t know that.

We, at RankJane, try our best to educate the website owners, bloggers, and online marketers to improve their sites performance to rank well in the search engines.

Are you worried about the page loading speed of your blog?

Are you sick of visitors complaints about blog’s downtimes?

Do you keep scratching your head for your blog’s success?

If you ever thought why a few of the blogs load so quickly, then this is the article you might want to read.

Because

This article is intended to help you out in solving your blog’s speed and performance issue.

If you are still not sure where to start with optimizing the site, then forget about everything for a moment, and just remember one thing:  Your site will get better after reading this article.

That’s a promise.

Because…

I’ve got the following thing to share with you:

  • Online Tools
  • WordPress Plugins
  • Tips and Solutions

I’m not only the one who talks about the page loading speed.

Zoompf published an article back in 2013 about the causes of slow website performance. In this article, Mark Isham explained the five reasons which make websites slower than normal.

Kissmetrics also published an infographic to explain the importance of the site’s loading speed.

conversion rate fall

Anything-digital published this image in a blog post to explain the conversion rate decline effect due to the landing page speed.

It looks pretty horrifying when it comes to the conversion rate decline.

That being said. We’re here to fix this issue, not to keep scaring you.

Let’s get started.

1. Reduce Images Size in the Content

Images take a lot of server resources.

Imagine, one of your articles goes viral or gets ranked higher in the search engine or an image of a blog post starts getting traffic, you would be happy about this…

If that happens to me (it happened actually many times)…

I would be worried about the server load and bandwidth eat-up.

When we’ve got a number of images in a blog post, it makes the page heavier than the average blog post page.

One of the best tips to improve your page loading speed is that use a WordPress plugin which reduces the image sizes.

Use EWWW Image Optimizer or WP Smush to automatically reduce the image sizes in WordPress.

Compressor.io is another online tool to reduce the image size manually.

This will definitely help you to reduce the page loading time which will ultimately help your blog’s SEO.

image size reducing

Even Moz also mentioned in a blog post about optimizing the images and mentioned the same WordPress plugin to use for WordPress based sites.

2. Remove the Clutter

This means to remove the trash.

Most of you might not notice in your WordPress that with the passage of time your WordPress installation creates lots of files that are unnecessary and make the burden on the database.

In case, you didn’t notice this, let me tell you.

Whenever you’re writing a blog post or editing the blog post in WordPress, the WordPress system automatically maintains a backup of your post which creates post revision(s)…

It’s just like a backup version of the blog post… the more you do edits and changing, the more WordPress makes the post revisions.

When you save the post before actually publishing it online, it’s called draft.

There are always such things which keep on building behind the back if you don’t know about this.

Use WP-Optimize WordPress plugin to fix this issue.

This plugin removes all these things and refreshes your WordPress installation and database.

wp-optimize plugin

Not only does it remove the trash but also removes the spam comments which happens to be a big problem for WordPress users.

One of the perks of using this plugin is that it stabilizes the database too.

3. Use CloudFlare for Protection

CDN or Content Delivery Network has become one of the best solutions for website owners and bloggers in order to maintain the websites availability in the peak hours.

There are many options as far as CDN is concerned, but CloudFlare has been one of the most amazing companies to use. It has a free plan along with the paid plans.

In order to maintain the blog’s protection from malicious attacks and hacking attempts, CloudFlare becomes a must-use choice for WordPress users.

cloudflare

The purpose of a content delivery network is to make sure that site remains online. It actually saves the files on the nearer server location from the visitors at different parts of the world to provide the relevant readers from the nearest location to the reader.

4. Decrease Banner Ads on your blog

The banner ads could be a little devastating as far as SEO is concerned.

SEO experts know this thing that banner ads (of any type) increases the page loading duration of the blog because they are heavy and every time the page gets loaded those images load up again and again which not just use the server resources but also take time which effects the user-experience.

Decrease or completely remove the banner ads from your blog.

Compress the banner images if you really want to use the banner ads.

Use Canva to produce the banner ads. It offers web format (in jpg) for images while downloading.

 Removing all the banner ads from your blog can bring a vital difference in the page loading speed.

If you can’t remove all the banner ads because of the monetization or sponsorships then at least use the compressor tools to reduce the images size and minimize the number of banner ads.

banner ads

This screenshot was taken from Smashing Magazine blog to explain the point. These top blogs are normally hosted on the VPS and Dedicated servers, so the speed never remains an issue for them.

If you’re on a shared web hosting and not using any caching service and CDN, then it might be dangerous for your blog.

Use cache plugins like WP Super Cache or Wordfence Security to start caching on your blog. Wordfence Security is a full-fledged WordPress security module which provides security for your WordPress blog against all the hacking attempts and link injections. It also improves the blog’s performance through caching feature.

5. Reduce the Popular and Related Posts

In order to decrease the page loading time, you have to eliminate the stuff which is causing the page load delay. Remove the sliders, picture plugins, and extra things from your sidebars and footers.

Normally bloggers display 10 to 15 related posts or popular posts on their blogs along with thumbnails which creates a pressure on the server resources while loading the page every time someone opens the blog post.

number of related posts

Gregory Ciotti wrote an article on speeding up the WordPress. He also mentioned reducing the number of related/popular posts on the blog.

I’ve practically done this on my personal blog and it works.

Think about this.

Use the psychology.

When a visitor lands, he sees a huge number of posts at the sidebar + some banner ads + related posts under the blog post + banner ads inside blog post…

He might feel stranded and walk away.

Because he would feel uncomfortable.

What You Should Do

Before making any changes on your blog, just test your page loading speed using the Pingdom tool in order to keep the record of the site speed and then after making considerable changes, test your page loading speed again to analyze the difference.

You can also use GT Metrix.

Make the following changes on your blog:

  • Remove the banner ads
  • Reduce the related and popular posts
  • Use Compressed Images in the blog posts
  • Start using CloudFlare or other CDN.
  • Start using a cache plugin
  • Use a high-quality web hosting

After making all those changes, then try again with your speed testing tool and analyze the difference.

Website optimization is a continuous process. It’s not a one-time drill for the blogs and websites.

Be ready. Be prepared.

Keep analyzing your stats and blog’s performance through various tools like Extreme Tracking, Google Webmasters, and Google Analytics.

How would you improve your blog’s page loading speed?

If you have more suggestions, please share with us.

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