Have you ever ask this question to yourself How to reduce your website bounce rate?
Most people won’t be blame for thinking that the bounce rate of a website impacts the SEO results.
Less the bounce rate is, the better the chances are for your website to put through the higher ranks.
…don’t go by just that statistic alone since that is not one of the sure shot ways of knowing how good your SEO is on your website.
Bounce rate data is important for knowing the conversion rate. This data will help you identify what level of satisfaction a visitor derives out of your website before they leave.
What is Bounce Rate?
Basically, bounce rate is the rate at which a visitor enters your website and leaves immediately. A quick search on Google puts it aptly –
The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
“A rising bounce rate is a sure sign that your homepage is boring or off-putting”
A bounce rate can show one of either two things –
- Either the visitor that happened to chance upon your website got what they were searching for in the first place, or
- They were not satisfied with the content on the webpage and decided to leave the site out of boredom.
Now you’re probably thinking that your website definitely needs to a bit of an overhaul to get the bounce rate to slowdown.
Do not fret, because I will give you 7 totally unique and simple tricks to reduce your website bounce rate. Check them out:
1. Create a blog section
Accept this universal truth: People love to read interesting things.
Things that is relevant to your website;
Things that is relevant to what the visitor was searching for in the first place;
Things that rises the curiosity of the visitor and sends them to your website.
When someone enters your website and heads to the blog to find some good blog posts about the product or the thing they are searching for.
They will gain trust on your product and services and eventually become your customer.
Adding blog section not only reduce bounce rate but also helps increase sells.
2. Use Related Posts/ Product Section
Now the best way to make sure that your visitors are engage in your blog is to make sure that they stay in your blog.
Once they done reading an article, they can browse through the related articles at the bottom of the post.
WordPress blog have this neat little plug-in that lets you easily show related posts to your visitors.
For this, you will need to have a good arsenal of articles that related to the topic beforehand.
Make sure each article tagged under specific keywords. All articles with the same keywords match and fall under the ‘related’ section.
This is a small but popular tool that can instantly increase the amount of time spent by a visitor on your blog.
The moment you decide to make a blog, don’t hesitate to add one of these features to it.
3. Use Recent Post/Product Section on the Sidebar
Make sure you list the most popular or most visited or both and newest posts on the sidebar of your blog.
This way people will tempted into straying off their route and wind up reading posts that are off their specificities.
Now people can not only find the related posts but they can check out recent posts on the sidebar and increase the time spent on other pages.
WordPress also has plugin for adding popular products/post instead so that the visitors can have a look at some of your products/post.
4. Proper Internal Linking
Include internal links in your pages. Make sure that there is navigation within the page itself. So that the visitor doesn’t need to search around anywhere else for the answer they are looking for.
Internal links could be beneficial for them in searching for the content they are looking for. Also it can get them important updates to other pages within the site with relevant information.
Proper Internal Linking is one of the most important factor for both the bounce rate and Search Engine Optimization
5. Breadcrumb Navigation
Breadcrumb navigation is a common way of guidance for visitors. It display a website’s categories in sequential order.
All links throughout the website are display to the user in each page. So that the user can easily navigate through the pages without having to worry about losing their way.
In order to help your visitor to navigate through the website, breadcrumb navigation is the way to go.
6. Loading time Optimization
Waiting for a website to load is the most boring thing. So make sure you don’t bore your visitors and make them leave your website with boring load times.
Keep your website clean and smooth by not having it cluttered with too much media content and plug-ins. If you’re using WordPress, use as less plug-ins as possible.
A slow running website reduces the interest of the visitors and destroy your reputation. So try to tidy up the code of your website and make it run fast and smooth.
7. Ensuring Quality Content
Even though the previous six points were important. This last point puts all the previous points into perspective.
The main reason why anyone would want to visit your website is because of its content. The better the content is, the better the chances of your bounce rate falling back.
Do not be content with just plain language on your website. Make sure it is completely made for the target audience. Each audience, depending on the theme of your website and the products you are dealing in. Make sure that it attracts the psychology and mindset of the audience.
Each industry’s audience is different, with different habits, tastes, moods and preferences. Study the main criteria under which they all fit and build your website around it.
By keeping in tune with your target audience’s likes and dislikes. You can then create sure shot ways to provide content that is continuously a hit. Keep this one important factor in mind.
Now there are a lot more tricks that will let you ease off your bounce rate that I have not mentioned here. Some which are highly technical while others are highly promotional. These even pointers are the best of the lot and are the most effective.
Although bounce rate is the one of the factors that affects the ranking. It is not one that determines whether your website is actually good or bad.
Make the best out of these points and use them to your website for better result and reduce your website bounce rate.
How to reduce your website bounce rate Infographic
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There are as many websites today online as there are stars in the sky, literally. So make yours stand apart and keep it unique and appealing with these 7 tricks that play the most significant roles.
I would appreciate comment, suggestions, thoughts and ideas in the comments section below. Thanks for reading!