Ever wonder why some of the bloggers rank so well?
Did you ever think to rank your blog posts like pros?
Because all it takes is little awareness.
You don’t need to enroll in the SEO courses that teach you Search Engine Optimization and charge thousands of dollars.
Do you know it’s not a rocket science to rank a blog post higher in the searches?
In fact, SEO is a strategy, the more you work on it, the more it gets polished.
Now it might shock you.
Maybe this article isn’t for you.
Because I’m going to tell some basics about triggering your blog post to turn into an optimized blog post to help you plan your articles with a proper SEO strategy.
No secrets. No shortcuts.
So, if you were looking for shortcuts, some dirty black hat tricks, or other any misleading plans, then I’m sorry…
I don’t have one.
All I’ve got is a simple but tested methodology to get ranked well.
Do you know one thing about SEO?
It’s ever changing. Every time it changes, it requires more quality on your websites.
So, here it comes:
We obviously want to rank our blog posts higher in the search engines – but, it is an understandable thing we can’t do that every time we press a publish button on our blog.
We can rank our many blog posts, but to make a call to rank all blog posts on the very first page won’t be a realistic thing to say.
Take a look at the basic elements that rank any blog post in the searches:
People say that Content is King. I say okay.
Content plays a vital role in making any website or blog successful, but content alone doesn’t make your blog through. There are many factors that help your content to reach, engage, distribute, and perform.
Besides all techniques and factors, the importance of content can’t be denied.
Because, content helps search engines to identify your blog which ultimately becomes the reason for your articles to get ranked in the search engines.
There are three reasons why content is necessary for a blog:
- Blog’s Freshness: New content brings a wave of freshness to the blog. The continuity of content publishing makes search engines aware that this blog remains active in publishing, which helps the blog in getting a better rank.
- Readers Engagement: Without the useful and good content, no one would like to pay the visit to your blog. When readers find utility in the content, they discuss, comment, and communicate with you.
- Social Shareability: Readers are likely to visit more often when they know that the blog keeps publishing the content and it’s worth to share with others. The creation of relevant and helpful content is necessary to increase the content shareability.
Nabeel published a great case study on how he ranked his two posts in short period of time without a single backlink. He mainly focus on good content and proper on-page SEO to achieve result.
Images attract readers.
They (readers) don’t like dry content.
Content Marketers try to make their content shiny, attractive, and pleasant using various techniques.
Adding bullets, subheadings, and numbering helps them to keep readers attracted towards the content.
The story doesn’t end here.
Images play an essential role in keeping the readers involved with the blog post.
Without images inside the blog post, there are chances that readers go off of the blog within first 5 seconds of opening the blog post.
Images engage them to stay there and look around.
I’ve seen experts believing so much in the images.
If you read Buffer Blog, you’ll always find images in their content.
Images explain, very well.
Famous Content Marketing Expert Neil Patel also uses images and screenshots to explain the point.
It’s a fact that images engage the readers.
But, it is more than that.
There are some technical grounds which have to be taken under consideration.
When a blog post is written, the target remains to go viral and reach maximum people no matter what.
Images help us to do that.
In order to rank your article, use the power of images inside the content, because search engines index the images too.
Image credentials are based on three elements:
- Title: Title or Image title works as a file name of the image being uploaded to be used in the blog post. It must be relevant to the topic of the blog post.
- Alt tag: Alt tag or Alternative tag is an additional but important element of the image credentials which helps an image to support the blog post in terms of SEO.
- Description: It’s a written text to explain the purpose of the image. Normally the description is a brief text written for every image to explain the reason of the image.
Although caption is another element to be considered and most of the bloggers write caption too – It helps though, but most of the bloggers and content marketers ignore it.
Use Canva to create a variety of images for blog posts. It offers different social media images templates along with other image design options for articles.
In order to get your blog post ranked well, you should definitely use heading elements. H1, H2, H3 are the most common HTML heading sizes.
Headings or titles make content engaging as they bring clarity into the written piece.
Experts recommend H1, H2, and H3 (if required) in the content.
While creating subheadings and bullets in the content, you might need to use those heading elements (sizes) which might be fulfilling another SEO requirement on the checklist.
Basic SEO Components of a Blog Post
Besides great content and well-designed images, there are few more technical and probably the most important factors of SEO that help your blog post to get ranked.
Take a look at those basic SEO Components:
Meta title is a page title of the blog post and counts as one of the essential triggers of a blog post to get ranked in the search engines. Search engine bots probably read meta title of any blog post before swinging by.
Meta Description is another important area for a blog post to get a higher rank in the search index. Normally meta description appears below the title of the page or article in the search results. Every blog post should have a unique meta title and meta description in order to achieve maximum benefit.
Keywords are the selected and relevant words that give signals to the search engines to identify the content in order to get ranked in the index. Keywords describe the content to let search engines understand the content.
You’d need to add necessary SEO plugin to get such options.
WordPress is quite a handy platform in that context.
WordPress SEO by Yoast is a world famous WordPress plugin for WordPress SEO. It helps you to optimize your posts and pages on WordPress for search engines. This plugin ensures that your blog posts become SEO-friendly to get ranked in the search engines.
All in One SEO Pack is an alternative to WordPress SEO by Yoast. It does pretty much the same job in a simple way. It has also been known as one of the popular SEO plugins for WordPress platform.
Optimization of a Blog Post
Whether you take care of the size of the images you’re using or compress it after making the image, in either case, you will be helping your blog post to get ranked higher in the search engines.
Ramsay of BlogTyrant also talks about the fast loading of the site and he also thinks that it is a kind of essential thing to see if you’re into the race of Search Engine Optimization.
Imagine, you’ve done following things on your blog post:
- Created a relevant and SEO-friendly title
- Used keyword few times in the content
- Added title, description, and keywords.
- Have done bolding the keywords in the content.
- Added H1, H2, H3 tags.
So, what’s next?
Use Compressor.io tool to compress the size of the images you’re using in the blog post. The light-weight image will perform way better than the heavy images.
Moz published an article written by Rand Fishkin on “Increasing the Blog Traffic” – And mentioned few of the top secrets to increase the traffic of any blog.
Rand Fishkin shared this figure explaining the growth and size of the searches on google in 2014 – and predicted after considering the data collected by Comscore that Google searches will cross 6 billion per day in 2014.
Try to add Squirrly in your WordPress Arsenal to ensure that your every blog post gets a special treatment as far as SEO optimization is concerned. It tells you what to do in order to make your blog post ranked well in the search engines.
SEO Analysis of a Blog Post
To avoid going off the road, what you need is to keep the focus intact – which means to keep an eye on the SEO positioning of your blog. SEO Analysis requires a thorough and in-depth reporting on site ranking review, keywords analysis, and competition management.
RankJane helps bloggers and small business to get this job done for them. Not only it helps you to find the hot keywords ranking, but also tells about the competition and social media presence.
Keeping a closer eye on the SEO audit reports hasn’t been that easier. RankJane brings multiple solutions under a single dashboard.
Keyword.io is a free keyword suggestion tool which helps you to find the popular keywords, according to the niche of your blog.
When you’re going to write a blog post that needs to be ranked higher in the search engines, make sure to start optimizing it before even start writing it.
Create a human-friendly title (with a message).
Use common words to make it SEO-friendly.
After that consider the nitty gritty of the SEO to rank your blog post.
Listen, you don’t have to be an SEO Expert to rank your blog post on the first page of the google.
All you need is to get few things right as discussed in this article.
Once you do that, the chances are, you’re going to get success in the mission.
What else would you do to rank your blog post?