Google keeps updating its algorithm just to don’t let anyone make sure of his understanding of the Google’s algorithm factors, and so that Google always remains an interesting subject. Joke.
Yes, Google’s ranking factors and parameters have changed a lot and changes have become common since last two three years.
The algorithm keeps updating continuously as per Google’s belief on how it can provide more relevant and quality search results to the billion amount of its user base.
The well known ever changing nature of this super-human makes it incomprehensible even to the experts who devote their whole day and night understanding how does Google exactly behave.
When it comes to newbies and amateurs to understand some basics of the on page off page SEO tactics and get themselves on a substantial track, newbies face a hell lot of difficulties in filtering out important factors that need to be looked upon with some care and get the game done for them.
Sincerely, this blog is also somewhat a derivation from studies of Backlinko and Moz, to equate a substantial SEO strategy for newbies and new SEO aspirants.
Developing a confident strategy that can really work is not that simple. Really not, when conventionally it is being perceived that there are some more than 200 on page off page factors factors that affect your SEO, and which seems to be very much right.
This post covers major google ranking factors factors that should be an essential part of a newbie’s learning. SEO is a huge subject in itself. These guidelines will provide you appropriate knowledge of SEO and you will be able to score good for the Google Ranking parameters.
So let’s get learning about On Page and Off Page SEO.
On Page SEO for Newbies
The first factor – Domain
This is where a newbie has to start. The keyword for which you want your website to rank for, should contain in the top level domain for your website. Keyword appearing in a website’s top level domain has always been a signal of relevant content for Google. That’s why you will find searched keyword containing domain names highlighted in the Google search results.
That’s, why the WordPress theme companies somehow include the words WordPress, WP, theme, or themes keyword in their top level domain, blogging related blogs include blog, blogger, and blogging type keywords, all just to appear relevant. You can find out other examples as well searching for any popular keyword.
Better if the target keyword marks the beginning of your domain. As study from Moz also agrees that a site having domain name starting with target keyword has advantage over sites not having the keyword in their domain or have the keyword in the middle or end.
And yes, if you want to rank your site globally and not for a country specific searches, do not opt for a Country Code Top Level Domain. These domains would limit your site’s ability to rank globally. So make yourself clear on what can the most suitable domain for your type of website, a global or a country specific.
Heading on to the Title Tag
Creating a perfect title is in itself a thousand words worth subject. Still, I think these brief points can guide you well.
Title is the second most important part of a web page besides content which works as a strong on-page SEO signal.
For any title, whether it is your site title, a particular page title, or a blog post title, almost exactly same rules prevail.
And what are they?
First of all, most important is that your title contains the target keyword.
Secondly, that keyword should mark the beginning of the title or as early as possible. It’s true, titles starting with keyword perform better than titles with keyword in the end.
While framing a title, you also need to take care that the title you frame in the end still remains unique in spite if you target a popular keyword and putting it in the beginning.
In order to make sure your title is unique, you can cross check the title on Google by searching this way – intitle:”your title”.
For example – intitle:”Best SEO Tricks”
What about H1, H2, etc?
Similar thing with that as well. You should include the main keyword in the H1 tag to appear more relevant. However, this is the step from where you are very much free to make your content semantic, since you hardly get this ability while creating title.
Moving on to H2, H3, until now you were framing things more from SEO point of view, but now you can become more user friendly. Now you can give priority to framing attractive headlines, that you think your visitors will catch easily, exactly, and like as you want.
One thing to make sure, H2s appear as a subdivision of H1, and H3s as a subdivision for H2, which will be regarded as a proper alignment of content.
For example, for SEO as H1, sub items can be on page SEO as first H2, and off page SEO as second h2. Further, sub items for on page SEO can be the keyword density as first H3 under first H2, and sub item for off page SEO can be the backlinks as first H3 under second H2.
While working on all this, make sure your post becomes more and more semantic as we move down from title to H1, from H1 to H2s, and form H2s to H3s.
Coming On To The Most Important Part – The Content
Google wants all its folks to provide quality content and that should also be unique. But, wholeheartedly, there is nothing born that defines such parameters.
However, you can fulfill a few search engine requirements such as content length, keyword density, content-title coherence, etc.
Writing lengthy in-depth content is good for sure, provided you don’t sound like reducing the content quality deliberately to increase the amount of words. That’s surely not gonna benefit at all.
Now, we are still to run over the conventional tactics such as keyword positioning and keyword density, which have a major role in determining the exact rank your content deserves.
Best way to check the right keyword density is to compare your content with the keyword densities of the top ten search results for your target keyword and be somewhere around that. There are many online keyword tools that can do the job of calculation and help you out.
An important fact, your content should be able to manifest the title very well. You can do it by making the targeted keywords appear frequently in your content.
URL – Makes Difference
Conditions for framing an SEO friendly URL are as follows:
Should not be very long, as good as short, but should be appropriately addressing the page.
Can include keyword aggressively, no such issues with it.
Like if you have a page containing inbound marketing stuff, you can keep the URL as www.yourdomain.inbound-marketing.com
You can keep your work going on without this, since meta description no more bears so much importance. But pages, mainly homepage of a website, which don’t have so much content still need meta description to tell Google what their page is exactly all about and where Google should put them.
So meta description still plays its role for on page SEO.
A meta description is considered good if framed in between 145 to 160 characters, includes main keyword, and gives a complete short summary of a page. Meta description may include call to action type sentences which Google considers more CTR friendly.
Off Page SEO for Newbies
A Perfect Backlink
Backlinks are the most important off page SEO factor and have an important role in building up a site’s reputation in front of Google. To grow your site, you also need to build up backlinks.
But what you need to take care of is that, whether the backlinks you are building really work as a push to make your site appear more relevant for the targeted keywords.
Like if you own a website for online selling of footwears and building backlinks on websites containing educational stuff, or food and cooking related content, then you are really not going to make any benefit out of it, instead of losing relevancy in the eyes of Google.
Another factor that affects the nature of a backlinks is its quality. If you build up so many less quality backlinks, those are gonna pull your site down with their load. Building links with high authority relevant sites will be the ideal condition.
So both things should parallely taken care of. No doubt, backlinks are extremely important, but since they matter a lot, irrelevant backlinks can also get you negative marks. So it is important to build up relevant and quality backlinks altogether.
Social Response – A Sign of Relevancy
Social Media has apparently become an important of the Google ranking factors and Google seems to be noticing well whether or not a content is getting approval on social networks.
Yes, it is a kind of approval. Google seems to be noticing the response from the audience you share your content with.
Building a social base for your website and making connections with potential audience takes time and is a slow process. But if you devote your time, it’s not that difficult also.
Google Plus, Facebook Likes and Shares, and Tweets, all can be a part of your off page SEO to get value to your content.
What more you can do to get good response this kind of audience is that whenever you share anything, you can frame easy to grab yet attractive sentences in your postings, so that your shares on social networks gets a higher CTR and better responses.
I think this much idea of On Page and Off Page SEO is enough for a newbie if implemented well.
Since there are many factors, which I haven’t included considering a newbie’s ability to understand, if you have any questions, doubts, or queries regarding any of the factor included or not included in this post, you can freely ask.
It will be nice feel if I could help you out in anything.