A slow website can seriously hinder your online business. A recent study showed that users expect your website to load in less than 2 seconds. If it doesn’t, they’ll head for the nearest competitors.
Since Google mimics user behavior, a slow website can also hinder your SEO efforts. Google looks at metrics like bounce rate and time on site to help measure whether or not a user was happy with the result they served. If the bounce rate is high and the time on site is low, Google will erode your rankings over time.
While website speed is important, it’s becoming increasingly difficult to keep page load times down. Due to user desires for clean design, sharp images ad multimedia, pages are becoming increasingly bogged down.
The best way to test your website’s speed is with Google’s PageSpeed Insights tool. The only problem is, the recommendations the tool returns are meant for developers. That’s why put together “PageSpeed Insights for Dummies” – this infographic covers each of Google’s 10 PageSpeed Insights in plain English. Now, you can diagnose your issues and speed up your site with ease.