SEO in 2015. I remember those days where “SEO” was the buzz word. People was making pretty decent income from niche blogs back in 2009 if they had practiced SEO then.
But yes, that was 6 years ago. SEO changes as time passes by and trust me, many things happened since then.
Moz reported 13 Google updates in 2014, 17 in 2013 and a whopping 37 in 2012.
Does this mean that Google is reducing the number of updates?
The answer is yes. Algorithms that are created nowadays are smarter and in most cases, following the trends in the market. This means that each algorithm created are more adaptive to the new change in the industry.
Forget about what you have read about SEO from other blogs. Let’s focus on things that matters most for you, right now.
Here are 4 SEO factors that will change how SEO be in 2015 (and beyond).
Page Rank, Page Authority and Domain Authority
I hate these three words, period.
Here’s a cold hard fact: Having high page rank (which is no longer updated now), page authority or domain authority does not guarantee you success in SEO.
Yes, this means you are not guaranteed better search ranking.
When you focusing too much on these, you are literally fuelling the “The Rich Get Richer, The Poor Get Poorer” syndrome. If you are new in this industry, you may heard about people selling backlinks and promising you with heaven and earth on how that can affects your search ranking.
Well, some of these providers really work … but only for a short term basis.
If you are looking for a better return of investment (ROI), then you need to put your focus on something even bigger than just the easy way out.
Putting some effort to increase your page and domain authority is a good move, but don’t expect Google to automatically award you with better ranking just because you have better pagerank, page authority and domain authority.
Personally, this is another lame belief. Back in the days, having an aged domain would means a higher chance to be ‘favorite’ by Google.
This means that your website would most like rank better on search engines if you have a domain created some time back.
Here’s the bummer: We are now in 2015 and the old beliefs doesn’t work anymore!
Allow me to clear the air here. Through my consultancy works and working with other agencies around the world, Google still favors (by a little) especially when it comes to domain age.
This means that sites which are ‘older’ usually get a slightly higher chance to rank higher on search engines.
Do you notice that I used “by a little” and “slightly” in just 50 words?
Yes, you read it right.
Such implementation on favoring aged domains will soon be abolished as we know exactly how much it is not an effective tool for measuring SEO.
With over 1 billion websites today, it takes no sense for Google or any other search engines to calculate based solely on domain age.
If this is what you are hoping for, I think it is time to throw in the towel. Having an aged domain is always a good choice but do not expect it to play an important role in search ranking.
Social signals – Yes or no?
Love it or hate it, you have no choice. Yup, I mean involving in social media.
I love Google and I love their controversy even more. Do you remember Matt Cutt’s video on social signals and SEO?
I bet you do!
He denied that there is no (visible) connections between social media and SEO but he did say that platforms such as Facebook and Twitter are treated like any other indexed pages.
And there comes the emergence of Google+ and Google Authorship which leads to the new SEO baby:
So, what is really going on?
This proves that social signals is important especially when it comes to search ranking.
But wait! This doesn’t give Google+ the heavyweight championship belt … yet. Updates on Twitter are now indexed (and found) on Google and many believe that more social platforms will join the race, especially with Facebook that has over a billion users.
If you are interested to read how Twitter posts are indexed, read this article by Eric Gage from the Stone Temple Consulting.
Social signals is and will be one of the SEO factors to consider for years to come. Search engine optimization has now changed from solely writing great SEO-rich articles with popularity among readers.
An inbound link (also referred to as a back link) is a hyperlink on a third-party web page that points to a web page on your site. Source.
I am foreseeing a huge and drastic drop especially for the effectiveness in using inbound links.
For starters, this is one SEO technique that can be manipulated. Anyone can easily invest around $1,000 and they can start building hundreds (if not thousands) of high value backlinks back to their websites overnight.
But this doesn’t mean that inbound links are utterly useless. You can still reap the benefits from it as long as you are doing it right.
Well, it simply means avoid exact keyword matches, more variety in anchor keywords and distributing your backlinks to a vast number of websites around the world.
Inbound links are still important but you are literally playing with fire. Having too many exact match links and you may face unwanted Google penalty.
Since it is easily manipulated, it is always recommended NOT to focus too much on it. When it comes to inbound links, always focus on building more backlinks from authority sites compared to others.
With the above being said, what do YOU think SEO will be like in 2015? Will it be the time where what works will not work anymore (or not effective)?
Leave a comment and tell me what you think. See you there!