Competitor Analysis

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A Beginner’s Guide to Competitor Analysis for SEO

Are you worried about your website ranking?

Do you check your site’s ranking against your keywords?

Ever wonder why your competitors rank on the first page of the google?


We’ve got this covered for you.

This is going to be the world’s simplest blog post to explain the competition analysis and site ranking.

Do you know it’s almost inevitable to lose your first-page ranking if you don’t keep the focus on?

Everyone needs to know that how to get that first-page ranking.

It’s a chain of protocols that needs to be taken care of.

It all begins with the site/blog launch, content strategy development, site optimization, and continuous effort to keep improving.

You’re going to learn the tactics to keep the first-page ranking, improve your site ranking, and selection of the keywords, plus there would be so much around these three terms which will help you to drive your SEO strategy the next moment you complete reading this article.

But before jumping to the steps or procedures that we require in the process, make sure you know about few terms and approaches:

  • On-page SEO: It’s an SEO process that takes place on the website pages which involves using the keywords in the content, internal linking, optimizing the images in terms of size, format, title, alt text, and description.
  • Off-page SEO: It’s an SEO activity that happens off the website/blog. It could involve backlinks, commenting, guest posting, external linking etc. The main objectives of this process are to show the popularity of the website/blog on the other websites.
  • Backlinks: The backlink is a referral link which is intended to refer the traffic back as well as search engine bots to the original source or relevant source. The right use and understanding of backlinks work great, but the irrelevant use of backlinks or bombardment of the links generation may harm the site.
  • Link Building: The linking building is the process of backlink generation through various means. The more linking building strategy is genuine and useful for the readers, the more it works. Normally SEOs and Content Marketing experts achieve the link building success through great content, infographics, downloadable items, and useful tools.
  • Inbound Marketing: It’s an online marketing strategy which takes multiple promotional tools like blog writing, podcasting, SEO, social media, e-newsletter etc. It mainly requires the generation of content and engagement of the audience.
  • Outbound Marketing: Outbound marketing is a traditional style of marketing in which the typical advertisement methodologies are used such as TV commercials, sponsored ads, newsletter, radio ads, print advertisements, flyers, brochures, emails, and cold calls.

What is Competitor Analysis and how to do it?

Competition Analysis is a system to keep an eye on the competitors based on the search engines ranking to analyze, review, and manage our site or blog’s search ranking. Normally analytics and tracking tools tell us about our own website position and keywords ranking, whereas some tools like SEO Powersuite and SEMrush are designed not only to tell our own site’s ranking and position in the search engines but also top competitors ranking and keywords positioning.

5 Factors of Competitor Analysis for SEO

Following are the factors that affect the competition analysis in the SEO process:

  1. The Right tool to begin with

The best tool selection is very much important in order to gain the best results. There might be hundreds of tools that pretend to take your SEO to the next level and claim to take your brand off the ground. The best tool selection does affect the process, but it is more likely to be based on the perception, understanding, and decision making of the business owner or marketing head.

For instance, you get the SEO Analysis tool for your marketing department to assure that you get great results, but the team targets the wrong keywords and ultimately it comes out with a wrong competition…

Things like that matter a lot.

No matter what tool you choose, make sure you have the confidence on the teammates and decision makers on the people onboard.

  1. Keywords Planning and Ideas

Keywords Planning and Ideas is a process which takes some brainstorming and analysis based on your target audience, possible keywords (they might use to search), and product/service of the brand to identify who to target, why to target, and who is the competition.

This process has two divisions:

Keyword Ideas

‘Keyword Ideas’ is a list of popular and recommended keywords related to the certain topic. There is also an option in the Adwords Keywords Planner called Keyword Ideas which shows related keywords to your mentioned keyword.

Manual Targeting

Manually targeting the keywords according to the certain product or service is also a common practice among the advertisers. It doesn’t depend on any keyword analysis tool. Most of the times it takes a general perception of the demand of certain product/service.

  1. Keyword Efficiency Index

Keyword Efficiency Index is a competition analysis term which is extremely important to be discussed in the factors of competition analysis. It is calculated as a result of a number of total results/no. of competitors.

The high Keyword Efficiency Index or KEI means more popularity of the keywords. It shows that the keyword is in the demand, and it has widely been used or at least have a reasonable recognition in the market.

  1. Keyword Competition Analysis

It’s a competition analysis of the keyword which reports on the other sites that are being ranked for the same keyword (or keywords), plus sites who have been targeting the keyword through Adwords. A general perception of keyword competition is based on three types of competition which are low, medium, and high.

One of the benefits of keyword competition analysis is that it shows you organic search results on the SEO Analysis tool like SEMrush. It also displays the report on phrase match keywords and related keywords.


  1. Territorial Preference

Territorial distribution and preference play a vital role in the determination of competitor analysis. Whether you’re targeting a select country or going for a local SEO campaign, the territorial preference could be essential in order to achieve the results. The more target audience is clear on the scene, the better.


3 Goals to Achieve with Competitor Analysis

Following are the goals any brand would like to achieve with its competition analysis in order to survive and fight back:

  1. To Find the Alternative Keywords

Pursuing the keywords which have already been covered by the top brands or big competitor won’t be a good idea for a brand who is just starting up or has just taken a start to focusing on the keywords selection and targeting.

The SEO experts and content marketers have reasons to believe that long tail keywords perform better than short tail keywords due based on the alternative strategy and low competition.

For instance, take a look at these two screenshots of search results of two slightly different keywords:


The keyword ‘dog training tips’ is certainly far more competitive keyword than the other one – you can see the two ads at the beginning of the search results page.


When I used the search term ‘dog training programs reviews’ than all those previous sites vanished from the first page.

It’s quite obvious that Google will show the results according to the keywords being used for searching.

Use the tools like Long Tail Pro or to find the alternative, demanding, and fresh keywords in your niche.

  1. To Spy on the Competition

Spying on the competitors means keeping an eye on their keywords, popular articles or pages, and sites’ ranking. One of the major goals of competitor analysis is spying on the competition and there are two benefits of spying on your competition which are as follow:

  1. You get to know their targeted keywords
  2. You grab the chance to target alternative keywords

RankJane helps you to get this spying thing done. It’s one of the affordable, reliable, and easy-to-use competition analysis tools. Not only does it help to keep your eyes on the competitor’s website progress, but also shares the SEO score of your competitor to make you aware on competition’s SEO.

RankJane ensures that you get to know the SEO score, Speed score, and Social sharing score. Get an in-depth report on your site in just $9 which is probably nothing to what you get in return.


  1. To Understand the Competitor’s Content Strategy

One of the essential goals of competitor analysis is to find out content development plan of the competitor. If you’re wondering what type of content your competitor is making that is going viral and you need to tap those areas, then you might start analyzing the content plan of the competitor.

Buzzsumo will help you to find out the most shared content across the social media. Use the specific keyword, niche, or phrase to search out what’s going on in that niche… Buzzsumo will show you the most popular content on social media sites in that specific category.

You should search your keywords as well as competitor’s keywords in Buzzsumo to find out what’s being shared, liked, and accepted by the social media audience.


What’s next?

You have to tell me now.

Does your business deserve to be on the top in your category?

If yes, how do you want to do it?

Do you want to keep spending money on the ppc advertisements, facebook ads, and outbound marketing techniques?


You want to play smartly…

The competitor analysis isn’t a rocket science – you don’t have to be an SEO geek to understand and implement it — In fact, it is an assistance for every business owner, webmaster, blogger, and entrepreneur who believes in online marketing and runs any sort of website.

Are you going to focus on the competitor analysis in your SEO?

How would you start looking at competitor analysis now?

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