You have to admit this.
Every business owner starts thinking about SEO after making his/her website online.
It’s not a bad thing.
Remember that SEO takes time.
You can’t expect results in 3 days.
Have you ever traveled with an SEO expert?
If you did, you knew that he would definitely ask you about your On-page SEO Strategy.
Besides that, you should be aware of both On-page and Off-page SEO.
But in this article, we are focusing on On-Page SEO.
Your website or blog would ensure that your website existence is credible.
It means you’re not a spammer. You’re a genuine professional person/business.
Don’t be confused.
People think that keywords stuffing is On-page SEO, but in reality keyword stuffing into the content isn’t a strategy nowadays. The things have been changed.
Now you need these 3 things in order to get success in SEO:
The high-quality content gets you links and social sharing which ultimately contributes to your site’s ranking and overall brand. If your content isn’t worth reading then publishing a lot of material won’t help.
One of the important ranking factors is now responsiveness of the site. Recently, Google made it clear that mobile friendly sites are going to do better in the search engine.
SEO Friendly Layout
The site’s layout is the real battle ground for any blog or site. Your site’s SEO will depend on the effectiveness of the site structure. A professionally designed website will have a better speed, accuracy, and hierarchy.
Did you ever think about improving your On-page SEO?
Now, it’s the time to analyze the factors which will help your On-page SEO.
Better UX/UI design
UX and UI are known for User Experience and User Interface. These terms are highly valuable in the web design and SEO. The website’s success belongs to the utility and effectiveness of the website layout. If a website gives a smooth and pleasant look and it walks you through every part without any hassle, you find everything you need to find, then it might have designed perfectly.
Similarly, in blog’s layout it matters too. If you categories and menus are hidden and show up on the cursor placement at the specific area, then it might hurt your blog’s readership. You possibly decrease your CTR and conversion rate because the readers are less likely to get engaged on your blog, whereas on a blog which is clear with its content, links, categories, pages, and sidebar content, it might be engaging the readers more than the previous one.
Astek Consulting published a slideshare presentation which could be an eye opener for many of us who don’t believe in the importance of UX/UI designing. Not only does it explain the importance of UX/UI designs, but also differentiates the concepts to clarify them.
Clear and Relevant Information
The useful and well written content has a huge impact on the SEO. Search engines are smart enough to analyze that which type of content is being liked and shared. Those social signals help the search engines somehow to identify the purity and quality of the content which certainly goes to effect the ranking.
The relation of great content and SEO hangs on the user-behavior. The search engine taps the behavior of the readers (users) that how they are reacting to the content they have landed through the search results. If the reader doesn’t return, spends time, and gets engaged, it would surely be a positive sign for the blog/site. Even search engine like Google records the repeat visitors after they arrive at the site from searches.
Search Engine Land published a relevant article to this point which explains the relationship of content with the SEO. Interestingly, the article’s first point is Content Quality. So it seems quite clear that content’s value has an effect on the SEO.
Internal Linking is an SEO practice in which a blog or website’s links are internally linked to each other to make the readers and search engines engaged. Internal linking could be effective if it is done for the greater good of the readers.
Internal linking doesn’t mean you just have to focus on the adding up the old content links into your new content or add up previous post into the next one. Instead, you should adding the links appropriately where it delivers the value. The right links using the right anchor text in the relevant topic could be essentially helpful.
5 Reasons of Internal linking:
- It connects the relevant link inside your blog/site.
- It engages the readers to stay a little longer on your website.
- It passes the link juice to other pages of the blog/website.
- It keeps the search bots on the pages.
- It helps webmasters to create a hierarchy of page links.
Andy Crestodina of Orbit Media Studios wrote a fantastic article on the best practices of linking building. He explained that why internal links are important, how to analyze, and generate them.
Ben Acheson of Search Engine People considered internal linking as one of the most important on-site optimization elements in his article. He has proposed his 6-step plan to internal linking.
Images are vital. Not only do they attract the visitors to get engaged, but also give a chance to land more visitors to the pages through search engines. Images are a big source of getting an article ranked higher in the google search engine.
The addition of images doesn’t complete the job. Making the image media optimized would actually help the cause. The size of the image effects the page loading speed which can play a role in the determination of search engine ranking. The tools like Pingdom or GTMetrix would help you to find out about the site speed.
Images are an important part of the SEO and Ranking factors. In order improve your site’s ranking or writing optimized blog posts on your blog, you have to understand what it takes to make your web pages or blog posts compatible for a perfect SEO strategy.
There are three basic image tags:
- Title – Title of the image works like a name of the image and represents the image in the first place. It helps the search engines to identify the image in order to show against the search terms. The title of the image plays a big role in the SEO of the page.
- Alt text – Alt txt or Alternative text is a text which appears in the absence of the image. It also represents the image but normally appears when image source doesn’t respond. It has an effect on the page SEO just like the title of the image.
- Description – The description of the image is a brief intro of the image in a few words. It may contain the keyword from the title and alt txt along with the one-line explanation.
MOZ on-page factors guide also recommends setting your image title, alt txt, and description. It means you can’t just upload images in your blog post or add up to your web page without adding this information which could help you to improve your on-page SEO.
Bolding the Keywords
One of the popular practices of on-page SEO is bolding the keywords on your website or blog post. SEO experts believe that it gives the signal of important words to be taken into account by the search engines.
It could be true because a WordPress SEO plugin Squirrly also requires your keyword to be made bold once in a blog post.
While many experts don’t agree on this, and they emphasize that it won’t make a difference unless your page’s content isn’t relative to the audience or your website isn’t extremely helpful. However, many of the experts believe that using the heading tags like h1, h2, h3 are essentially important in order to make the text content coherent with the page keywords.
Tyler Young of Conversion Insights wrote an article on the similar topic and he validates this point by adding some references in his article.
The title tag is a fundamental element of the on-page SEO. It helps the page to get recognized. The common perception of the title tag of the page or post is that it should be in h1 size, and people think that is it. In actual, it’s more than just setting up into h1 size.
According to the Brian Dean of Backlinko, it should begin with the keyword of your website or blog post in order create an impact. By doing so, the chances of getting ranked higher increases for the site or blog post. In his infographic, he showed a clear picture of the on-page SEO. One of the screenshots shows the google results page in which he ranked on the top while using the keyword in the title’s beginning.
Your Turn to Respond
These were seven on-page SEO techniques that will help you to rank well in the Google and improve your website’s performance in terms of lead generation and customer acquisition after your site’s organic traffic would be increased.
What else would you do in your On-page SEO?
Share your ideas with the readers.