Ever wonder to rank your blog post on the top in google searches?
Well, it takes a lot to do that.
If you’re willing to do that part, you’d be able to achieve this.
What’s that part?
It’s based on 3Cs…
Ah, No.. wait…
I promise, I didn’t open my Marketing Management book, I don’t even remember where it is now.
these 3Cs are different.
Captivate. Consistency. Content.
There will always some myths about SEO and Content, few of them are:
– Rank Your Site in 3 Days
– Get your Articles ranked on top within hours
– Use a Backlink Generator Software to create quick backlinks
Okay. First off, do you know that brands develop the authority in years?
Do you think that authority can be made within few days?
Who votes YES?
I vote for NO!
The next part is pretty much straight forward.
It gets little crucial and serious when it comes to SEO.
Some so-called SEO Experts who think backlink generation softwares or strategies like Private Blog Network (PBN) are part of the Whitehat SEO, are not going to agree with me.
If you’re one of them, you can leave the article right here.
It’s really okay.
Because the strategies I’m going to share in the next part belong to the hard work, struggle, consistency, and credibility — and the school of thought those so called SEO experts represent doesn’t have to do anything with that, which is why they might not agree with me.
Let’s start digging…
Step #1: Choose Intriguing topics to get shareability
Why would someone notice your content if there is a bunch of similar or better content posted months ago, not to mention published by the influencers?
Curiosity attracts people. Give them the answers that solve their curiosity.
What a reader wants?
A reader wants solutions. Try to find the problem of the readers, and create solutions for them.
Now it arises a question…
How to know the problems of the readers?
Once you know your audience (who they are exactly), it becomes easier for you to start thinking about the solutions…
Google Keyword Planner in Adwords tells the keywords popularity and describe the importance of keywords… it somehow helps brands and bloggers to understand what people search regarding their product line.
Similarly, Keyword.io also helps bloggers and businesses to find the keywords strength and popularity.
The point is about knowing the actual solution people want to know…
If you would keep writing the topics that have already been covered, then your work won’t make any difference.
Create the content that really helps your readers and nobody has given it yet (or maybe in the exact same sense).
Take a look at this screenshot:
Would you ever beat the sites that are doing work for years and known for their specific category related to SEO, SEM, and Search Engine Ranking?
If you’d be running for a keyword which has already been picked and focused by the industry’s giants, then you won’t make it to the top, or even closer to them…
So, go for alternative keywords.
Step #2: Title and URL Parameters
Titles and URLs define the accuracy of mind of the writer. Although, it’s a bit technical thing, but it doesn’t mean that it’s a rocket science…
There has been a lot of debate on the impact of URLs lately – Probloggers try to use comparatively short keywords enriched URLs for their articles.
Salman Baig explained the use of URLs as far as SEO is concerned.
Title of the blog posts gives the strong signal to the search engines and social media audience.
A well-written content may get wasted or won’t get any traffic if the title doesn’t appear coherent with the topic of the blog post.
Relevant Title + Short URL = Perfect Formula
The above-mentioned example shows that URLs don’t have be involved with keywords stuffing. Make it clean, simple, and to the point.
Brian Dean knows this secret more than anyone. Take a look at this article in the google search results:
Step #3: Create in-depth and high-quality content
No one can guarantee your blog’s success if your content isn’t worth it. Make sure you always create helpful and useful content.
You probably heard a lot about ‘Great Content’?
What is it exactly?
It’s a content that helps the readers to understand, clarify, and engage with the purpose to deliver a message. The message with the ability to change someone’s life or make life easier.
It’s quite easy to discuss great content – but to create a worthwhile content isn’t that easy.
There might be a list of reasons why a content is named as great content – maybe it is solutions-enriched, valuable, and helpful or maybe it’s a content that is written with so much energy that pulls the readers and keeps them engaged throughout.
One of the secrets of creating such a content is by writing in-depth articles – your content won’t achieve the results if it is not detailed, well-written, and in-depth.
The examples, pictures, infographics, screenshots, videos, podcasts, downloadable material are a bundle of options to make your content engaging and helpful for the audience.
Let’s make it more simple.
You can’t achieve the results from an article of 500 words that someone else achieves from the article of 3000 words on the same topic…
Search engines like in-depth, detailed, and well-written content – whenever a high-quality and in-depth content gets published, there are many signals that help search engines to find out about the greatness of the content.
Few factors are:
- Social Sharing
- Platform’s Popularity
- Site and Domain Age
- Personal Branding
Buzzsumo helps you to analyze the social media popularity of the content being published against certain topic or keyword. It crawls and shows the content which is being shared with a higher rate than other competitor’s content.
There might be many other aspects of improving your google ranking, but quality stays on top ultimately. The tricks could work somewhere, but be persistent with the quality and helpful content.
Step #4: Use Infographic with Embedded Code
Infographic is one of the popular content types. Bloggers and Content Marketers give so much importance to this medium. One of the reasons of infographic popularity is that it delivers so much knowledge, information, and guidelines without so much written content, whereas graphically designed image makes a perfect sense to get analyzed deeply.
Pinterest is one of the rapidly growing social networking sites – Infographics are extremely popular on Pinterest network because it’s a pictures and images based network, and completely supports long-sized infographics.
Top Content Marketers recommend and use infographic medium on their blogs.
Neil Patel has also been seen focusing a lot on infographics. He often publishes infographics on his blogs.
HubSpot is quite popular with infographics related to Content Marketing, Advertising, and Online Marketing.
The creation of infographics might require some graphic design expertise – if you’re not proficient with Corel Draw, Adobe Photoshop, or Adobe Illustrator, then you might love to use Canva or Easel.ly tools to create infographics.
The story of infographics doesn’t end here.
If you think you add up infographics into your content creation strategy and keep on publishing relevant infographics every month, then things would start changing as far as google ranking is concerned.
Well, it requires a bit more effort for bloggers and content publishers.
If you notice top bloggers and influencers who publish high-quality and extremely beautiful infographics, they often give you embedded code at the bottom of their infographics to let you use those infographics by just copying and pasting the embedded on your site or blog. It gives them a backlink on your site/blog.
This Embed Code Generator helps you to create embedded code for your infographic by taking your link inside the code to easily get a backlink from the sites and blogs that use that code to display your infographic.
Other tools to create infographics:
Step #5: Make Contests for Readers
Creating content, infographics, and other creations would matter, but once you get started with that, think beyond that process.
At this stage, you should be thinking to interact with the audience – Now you have pretty much clear idea about the type of audience you want (from both organic search and social media).
So, take a step forward with the social side.
Use facebook ads or twitter advertising to attract the new audience.
Wishpond helps brands with a variety of internet marketing tools. Create a facebook contest using Wishpond + Facebook ads to analyze how it works. You might find other opt-in and email marketing features more outstanding while using this tool.
Step #6: Site Speed and Optimization
Once you develop a great content creation and promotional plan, the next thing you have to do is to make sure that your blog can handle the response (in terms of the traffic load).
Use a reliable web hosting service or consider a VPS plan in order to be 100% sure. Use MaxCDN or Cloudflare service to reduce the burden on your web hosting server. Normally high-traffic sites eat so much server resources and can take down the whole server. So in order to avoid such problem, be ready to start using any kind of CDN service.
It’s your turn now
That was it from my side. What would you do to improve your site’s ranking?
I would love to know something amazing that could possibly help the readers.
Please share the story in the comments section.